Pete Guzzo — Executive Producer + Operations Strategist
I'm the guy companies bring in when content, production, marketing, operations, studios, and business strategy are all tangled together — and someone needs to make it work.
I help brands, agencies, studios, founders, and production teams turn messy ideas into executable content systems, productions, studios, campaigns, and business outcomes.
300+
Projects produced
20+
Years in branded content, film & TV
65
Largest crew led on a single production
2
Studio systems designed and built
What I actually do
I'm not just a video guy, a marketer, a producer, or a consultant. Most of what I do is the part nobody sees: building the plan, running the production, fixing the workflow, and connecting the creative to the business outcome it's supposed to drive.
Executive Production
I run productions end to end — budget, crew, timeline, client — so the work actually gets across the line.
Production Operations
I build the systems and workflows that make repeatable output possible, not just one good shoot.
Content + Marketing Strategy
I connect what gets made to what actually moves the business — KPIs, not just views.
Studio Strategy + Operations
I design studios as operating systems — built for output and revenue, not just for looking good on a tour.
Business / Media Consulting
When the issue isn't creative — it's ownership, timeline, or communication — I help fix that too.
Who hires me
Brands and agencies with too many moving parts and no single operating plan. Founders building a studio who don't want to learn that lesson the expensive way. Production teams that need someone who can sit with executives, crews, vendors, and owners — and keep the thing moving.
Featured work
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Studios are operating systems
Studios are not rooms. They're operating systems. A good studio reduces friction, increases output, improves quality, and turns content into a repeatable business function — content production, livestreaming, podcasts, photography, commercial production, live commerce, corporate events.
About Pete
"Twenty-plus years in branded content, film, and TV. None of that is the point — the point is knowing where this stuff actually gets messy, and how to make it work anyway."