About
This isn't a do-it-all story. It's the path that shaped me.
I've been a line producer, a director, a head of operations, a studio architect, and a strategist — not because I couldn't pick a lane, but because every move was on purpose. Each one taught me something about how content actually gets made, and where it actually breaks.
Twenty-plus years in branded content, film, and TV. An MBA in Marketing & Project Management and a BS in Film & Visual Communications, both from the University of Tampa. None of that is the point — the point is knowing where this stuff actually gets messy, and how to make it work anyway.
Where I've actually done this
2024 — Present
SVP Marketing & Strategy / Studio Operations
Shear Enterprises Inc. — Rhonda Shear Intimates & Shear Studios
Running marketing and studio operations across a global commerce brand and an 11,000 sq. ft. multi-studio facility. I designed and stood up Shear Studios itself — soundstages, podcast and influencer suites, live-shopping environments, booking systems — and now run content strategy across eCommerce, Amazon Live, and livestream, with the brand and the building both built to scale together.
2015 — 2024
Founder / VP of Production & Integrated Content Strategy
Kestum Bilt
Started this from zero. Grew it to $1M+ a year, $750K average, 66% client retention — in a business where most people don't keep a client past one campaign. Ran national work for Navy Federal, Seiko, Dick's Sporting Goods, Wawa, and Hilton, including the Seiko/Jimmie Johnson campaign: 80+ crew, five jurisdictions, a high six-figure budget, zero excuses. Also built out 30+ projects in the Hispanic market through agency partnerships most production companies never bother chasing.
2013 — 2016 (full-time), 2016 — Present (contract)
Director of Content & Integrated Producer
HSN / Qurate
Live television retail doesn't give you a six-week production calendar — it gives you airtime that's already booked. Ran 40+ campaigns a year across lifestyle, culinary, fashion, and tech, including segments for Ford, Margaritaville, and national talent. One run of livestream segments lifted featured product sales 25%. Also ran cause-marketing work for HSN Cares, Habitat for Humanity, and UNICEF — because not everything has to sell something to matter.
2006 — 2013
Film & Content Director / Integrated Creative Producer / New Business
Tampa Digital Studios
Where I learned to run a production company, not just a shoot. 100+ campaigns, multiple Telly Awards and National Addys, $3.5M+ in production revenue from clients like Transitions, Dell, 3M, and Purina. Cut production time 35% and improved team efficiency 30% by fixing the crew structure, not by working people harder.
"What I value more than any of it: the people. Family, friends, the crews I keep coming back to. That's not a tagline — it's just true."